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Marketing research /

Burns, Alvin C.

Marketing research / Alvin C. Burns, Ronald F. Bush ; international edition contributions by Nilanjana Sinha. - 7th ed., international ed. - Boston, Mass. : Pearsonl, c2014. - 487 p. : ill. (chiefly col.).

Includes bibliographical references and indexes.

ISBN: 9780273768517

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / B876M 2014

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