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The handbook of online and social media research : tools and techniques for market researchers /

Poynter, Ray.

The handbook of online and social media research : tools and techniques for market researchers / by Ray Poynter. - Chichester : Wiley, 2012. - 441 p. : ill.

Includes bibliographical references and index.

ISBN: 9780470710401

Subjects--Topical Terms:
Marketing research.
Social media.
Internet searching.

LC Class. No.: HF5415.2 / P696H 2012

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The handbook of online and social media research : tools and techniques for market researchers /

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