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Tribal marketing, tribal branding : an expert guide to the brand co-creation process /

Richardson, Brendan.

Tribal marketing, tribal branding : an expert guide to the brand co-creation process / Brendan Richardson. - Basingstoke : Palgrave Macmillan, 2013. - 184 p. : ill.

Includes bibliographical references and indexes.

ISBN: 9780230368828

Subjects--Topical Terms:
Marketing--Social aspects.
Branding (Marketing)
Consumer behavior.

LC Class. No.: HF5415 / R523T 2013

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Tribal marketing, tribal branding : an expert guide to the brand co-creation process /

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