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Digital marketing : integrating strategy and tactics with values, a guidebook for executives, managers, and students /

Kaufman, Ira Morton, 1947-

Digital marketing : integrating strategy and tactics with values, a guidebook for executives, managers, and students / written by-Ira Kaufman & Chris Horton. - New York, New York : Routledge, 2015. - 353 pages : illustation.

Includes bibliographical references and index

ISBN: 9780415716758

Subjects--Topical Terms:
Internet marketing
Marketing--Management

LC Class. No.: HF5415.1265 / K383D 2015

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Digital marketing : integrating strategy and tactics with values, a guidebook for executives, managers, and students /

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