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The brand strategist's guide to desire : how to give consumers what they actually want /

Simpson, Anna

The brand strategist's guide to desire : how to give consumers what they actually want / Anna Simpson. - Basingstoke : Palgrave Macmillan, 2014. - 190 p.

Includes bibliographic references and index.

ISBN: 9781137351814

Subjects--Topical Terms:
Brand name products--Management.
Consumer satisfaction.
Social responsibility of business.

LC Class. No.: HD69.B7 / S556B 2014

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The brand strategist's guide to desire : how to give consumers what they actually want /

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