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Brand psychology : consumer perceptions, corporate reputations /

Gabay, Jonathan,

Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay. - 430 pages : illustrations.

Includes index.

ISBN: 9780749471736

Subjects--Topical Terms:
Branding (Marketing)--Psychological aspects.
Brand name products--Psychological aspects.
Customer loyalty.
Corporate image.

LC Class. No.: HF5415.1255 / G322B 2015

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Brand psychology : consumer perceptions, corporate reputations /

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