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The human brand : how we relate to people, products, and companies /

Malone, Chris

The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske - First edition - San Francisco : Jossey-Bass, c2013. - xii, 196 p : ill.

Includes bibliographical references and index

ISBN: 9781118611319

Subjects--Topical Terms:
Consumer behavior
Marketing |x Psychological aspects

LC Class. No.: HF5415.32 / M346H 2013

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The human brand : how we relate to people, products, and companies /

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