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Advertising & IMC : principles & practice /

Moriarty, Sandra E.

Advertising & IMC : principles & practice / Advertising and IMC Advertising & integrated marketing communication Sandra Moriarty, Nancy Mitchell, William Wells. - Tenth edition, Global edition - 669 pages : illustrations (chiefly color).

Includes bibliographical references and index

ISBN: 9781292017396

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / M674A 2015

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