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Consumer Behavior /

Schiffman, Leon G.,

Consumer Behavior / Leon G. Schiffman, Joseph Wisenblit. - Eleventh edition Global edition - 492 pages : color illustrations.

Includes bibliographical references and indexes.

ISBN: 9780273787136

Subjects--Topical Terms:
Consumer behavior
Motivation research (Marketing)

LC Class. No.: HF5415.32 / S343C 2015

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