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Public relations as relationship management : a relational approach to the study and practice of public relations /

Public relations as relationship management : a relational approach to the study and practice of public relations / edited by Eyun-Jung Ki, Jeong-Nam Kim, and John A. Ledingham. - Second edition - 362 pages : illustrations. - Routledge communication series .

Revised edition of Public relations as relationship management, edited by John A. Ledingham, Stephen D. Bruning, published in 2000 by L. Erlbaum.

Includes bibliographical references and index.

ISBN: 9781138853829

Subjects--Topical Terms:
Public relations.

LC Class. No.: HD59 / P824 2015

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Public relations as relationship management : a relational approach to the study and practice of public relations /

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