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Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing /

Santo, Avi,

Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing / Avi Santo. - First edition - x, 319 pages : illustrations. - Texas film and media studies series .

Includes bibliographical references and index

ISBN: 9780292772540

Subjects--Personal Names:
Lone Ranger (Fictitious character)

Subjects--Topical Terms:
Product management
License agreements
Character merchandising
Branding (Marketing)

LC Class. No.: HF5415.15 / S267S 2015

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Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing /

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