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Strategic public relations management : planning and managing effective communication programs /

Austin, Erica Weintraub,

Strategic public relations management : planning and managing effective communication programs / Erica Weintraub Austin, Bruce E. Pinkleton. - Third edition. - 389 pages : illustrations. - Routledge communication series .

Includes bibliographical references and indexes.

ISBN: 9780415517690

Subjects--Topical Terms:
Public relations--Management.

LC Class. No.: HD59 / A977S 2015

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Strategic public relations management : planning and managing effective communication programs /

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