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Brands with a conscience : how to build a successful and responsible brand /

Brands with a conscience : how to build a successful and responsible brand / [edited by] Sandra Horlings and Nicholas Ind. - xiii, 224 pages : illustrations.

Includes bibliographical references and index

ISBN: 9780749475444

Subjects--Topical Terms:
Social responsibility of business
Business ethics

LC Class. No.: HD60 / B726 2016

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Brands with a conscience : how to build a successful and responsible brand /

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