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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands /

Light, Larry.

Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon. - Second edition - Old Tappan, N.J. : Pearson, 2016. - 242 pages.

ISBN: 9780134507835

Subjects--Topical Terms:
Branding (Marketing)--Management
Brand name products--Management
Product life cycle

LC Class. No.: HF5415.1255 / L533S 2016

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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands /

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