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Managing customer relationships : a strategic framework /

Peppers, Don.

Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. - 2nd ed. - Hoboken, N.J. : Wiley, c2011. - 512 p. : ill.

Includes bibliographical references and indexes

ISBN: 9780470423479

Subjects--Topical Terms:
Customer relations--Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems--Marketing.

LC Class. No.: HF5415.5 / P466M 2011

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