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Marketing : an introduction /

Armstrong, Gary

Marketing : an introduction / Gary Armstrong, Philip Kotler. - Twelfth edition, global edition - Boston, Mass. : Pearson, ©2015. - 672 pages : illustrations (chiefly colour).

Includes bibliographical references and indexes

ISBN: 9781292016788

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / A757M 2015

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