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Connect : how to use data and experience marketing to create lifetime customers /

Petersen, Lars Birkholm

Connect : how to use data and experience marketing to create lifetime customers / Lars Birkholm Petersen, Ron Person, Christopher Nash. - Hoboken, N.J. : Wiley, ©2014. - 253 p : ill.

Includes Index.

ISBN: 9781118963616

Subjects--Topical Terms:
Internet marketing
Customer relations

LC Class. No.: HF5415.1265 / P473C 2014

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Connect : how to use data and experience marketing to create lifetime customers /

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