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Marketing communications : offline and online integration, engagement and analytics /

Smith, Paul Russell,

Marketing communications : offline and online integration, engagement and analytics / P.R. Smith and Ze Zook. - Sixth edition - xxii, 578 pages : color illustrations.

Includes bibliographical references and index

ISBN: 9780749473402

Subjects--Topical Terms:
Communication in marketing
Advertising campaigns

LC Class. No.: HF5415.123 / S647M 2016

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Marketing communications : offline and online integration, engagement and analytics /

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