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Marketing for competitiveness : Asia to the world in the age of digital consumers /

Kotler, Philip,

Marketing for competitiveness : Asia to the world in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan. - xiv, 288 page : illustrations.

Includes bibliographical references

ISBN: 9789813201965

Subjects--Topical Terms:
Marketing
Internet Marketing--Asia

LC Class. No.: HF5415.1265 / K674M 2017

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Marketing for competitiveness : Asia to the world in the age of digital consumers /

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