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Inside the mind of the shopper : the science of retailing /

Sorensen, Herb

Inside the mind of the shopper : the science of retailing / Herb Sorensen ; with Mark Heckman, Accelerated Merchandising, and James Sorensen, Kantar Retail ; study questions by Svetlana Bogomolova, Ehrenberg-Bass Institute of Univ. So. Australia. - Second edition - xxxiii, 283 pages : illustrations.

Includes bibliographical references

ISBN: 9780134308920

Subjects--Topical Terms:
Consumer behavior
Marketing
Retail trade
Merchandising

LC Class. No.: HF5415.32 / S673I 2017

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Inside the mind of the shopper : the science of retailing /

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