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Brand identity breakthrough : how to craft your company's unique story to make your products irresistible /

Diehl, Gregory V.,

Brand identity breakthrough : how to craft your company's unique story to make your products irresistible / by Gregory V. Diehl ; foreword by Alex Miranda. - Third edition - 217 pages.

ISBN: 9780692651872

Subjects--Topical Terms:
Corporate image
Branding (Marketing)

LC Class. No.: HD59.2 / D533B 2017

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Brand identity breakthrough : how to craft your company's unique story to make your products irresistible /

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