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Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity /

Everett, Lesley,

Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity / Lesley Everett. - xii, 192 pages : illustrations

Includes bibliographical references and index

ISBN: 9780749471378

LCCN: 2015040425

Subjects--Topical Terms:
Branding (Marketing)
Social responsibility of business.
Corporate culture.
Consumer behavior.

LC Class. No.: HF5415.1255 / E937C 2016

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Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity /

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