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Brand Management : Research, theory and practice. /

Heding, Tilde,

Brand Management : Research, theory and practice. / Telde Heding,Charlotte F. Knudtzen and Mogens Bjerre. - Second edition - 307 pages : illustrations.

ncludes bibliographical references and indexes

ISBN: 9781138804692

Subjects--Topical Terms:
Brand name products--Management
Branding (Marketing)

LC Class. No.: HD69.B7 / H424B 2016

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Brand Management : Research, theory and practice. /

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