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Rebuilding the brand : how Harley-Davison became king of the road /

Fessler, Clyde, 1941-

Rebuilding the brand : how Harley-Davison became king of the road / Clyde Fessler - New York, N.Y. : Allworth Press, 2014. - 113 p. : ill.

Includes bibliographical references and index

ISBN: 9781621534259

Subjects--Corporate Names:
Harley-Davidson Motor Company

Subjects--Topical Terms:
Motorcycle industry--United States
Corporate turnarounds--Management--United States

LC Class. No.: HD9710.5.U6 / F477R 2014

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Rebuilding the brand : how Harley-Davison became king of the road /

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