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Services marketing : integrating customer focus across the firm /

Zeithaml, Valarie A.,

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - Seventh edition McGraw-Hill Education international edition - xxviii, 514 pages : illustrations.

Includes bibliographical references and index.

ISBN: 9781260083521

Subjects--Topical Terms:
Service industries--Marketing.
Customer services
Marketing.

LC Class. No.: HD9980.5 / Z447S 2018

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