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The big data-driven business : how to use big data to win customers, beat competitors, and boost profits /

Glass, Russell, 1976- ,

The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / Russell Glass, Sean Callahan. - x, 214 pages : illustrations.

Includes index.

9781118889800


Internet marketing.
Online social networks.
Consumer behavior.
Business communication

HF5415.1265

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