The big data-driven business : how to use big data to win customers, beat competitors, and boost profits /
The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / Russell Glass, Sean Callahan. - x, 214 pages : illustrations.
Includes index.
9781118889800
Internet marketing.
Online social networks.
Consumer behavior.
Business communication
HF5415.1265