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Customer relationship management : concepts and technologies /

Buttle, Francis,

Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. - Third edition - xxv, 400 pages : colour illustrations.

Includes bibliographical references and index

ISBN: 9781138789838

Subjects--Topical Terms:
Customer relations--Management

LC Class. No.: HF5415.5 / B877C 2015

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Customer relationship management : concepts and technologies /

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