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Tourism marketing for cities and towns : using branding and events to attract tourism /

Kolb, Bonita M.

Tourism marketing for cities and towns : using branding and events to attract tourism / Bonita M. Kolb. - London : Routledge, 2011. - 310 p.

Includes bibliographical references and index.

ISBN: 9780750679459

Subjects--Topical Terms:
City promotion.
Tourism--Marketing.

LC Class. No.: HT325 / K642T 2011

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Tourism marketing for cities and towns : using branding and events to attract tourism /

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