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Essentials of marketing research /

Essentials of marketing research / Joseph F. Hair, Jr., ... [et al.]. - 3rd ed. McGraw-Hill International ed. - New York, N.Y. : McGraw-Hill/Irwin, c2013. - 414 p. : ill. (chiefly col.).

Previous ed.: 2010.

Includes bibliographical references and indexes

ISBN: 9780071318372

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / E873 2013

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