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Social media for fashion marketing : storytelling in a digital world /

Bendoni, Wendy,

Social media for fashion marketing : storytelling in a digital world / Wendy K. Bendoni. - 272 pages : illustrations (colour)

Includes bibliographical references and index.

ISBN: 9781474233323

Subjects--Topical Terms:
Fashion merchandising.
Internet marketing.
Social media.

LC Class. No.: HD9940.A2 / B462S 2017

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Social media for fashion marketing : storytelling in a digital world /

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