Essentials of marketing : a marketing strategy planning approach /
Perreault, William D. Jr
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 12th ed. - New York, N.Y. : McGraw-Hill Irwin, c2010. - xxxiv, 691 p. : col.ill.
Includes bibliographical references and indexes
9780073404813
Marketing
HF5415 / P477E 2010
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 12th ed. - New York, N.Y. : McGraw-Hill Irwin, c2010. - xxxiv, 691 p. : col.ill.
Includes bibliographical references and indexes
9780073404813
Marketing
HF5415 / P477E 2010
