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Alchemy : the dark art and curious science of creating magic in brands, business, and life /

Sutherland, Rory, 1967- ,

Alchemy : the dark art and curious science of creating magic in brands, business, and life / Rory Sutherland - First U.S. edition - xiv, 362 pages : illustrations.

"Published as Alchemy : the surprising power of ideas that don't make sense in the U.K. by WH Allen, 2019"--Title page verso

Includes bibliographical references

ISBN: 9780062388414

Subjects--Topical Terms:
Branding (Marketing)
Branding (Marketing)--Psychological aspects
Marketing--Psychological aspects
Advertising--Psychological aspects
Success in business

LC Class. No.: HF5415.1255 / R679A 2019

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Alchemy : the dark art and curious science of creating magic in brands, business, and life /

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