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Online consumer psychology : understanding and influencing consumer behavior in the virtual world /

Online consumer psychology : understanding and influencing consumer behavior in the virtual world / edited by: Curtis P. Haugtvedt, Karen A. Machleit, Richard F. Yalch - New York, N.Y. : Routledge, c2005 - 551 p. : ill. - Advertising and consumer psychology .

Includes bibliographical references and indexes

ISBN: 9780805851557

Subjects--Topical Terms:
Consumer behavior
Internet advertising
Electronic commerce

LC Class. No.: HF5415.32 / O544

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Online consumer psychology : understanding and influencing consumer behavior in the virtual world /

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