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Managing customer relationships a strategic framework /

Peppers, Don.

Managing customer relationships a strategic framework / [electronic resource] : Don Peppers, Martha Rogers. - Hoboken, New Jersey : Wiley, c2004. - 1 online resource

Includes bibliographical references and index.

ISBN: 9780471485902 9780471656418 (electronic bk.)

Subjects--Topical Terms:
Customer relations--Management.
Consumers' preferences.
Relationship marketing.
Marketing information systems.
Information storage and retrieval systems--Marketing.

LC Class. No.: HF5415.5 / .P458 2004

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