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International strategic marketing a European perspective /

Stone, Marilyn A.

International strategic marketing a European perspective / [electronic resource] : Marilyn A. Stone and J.B. McCall. - London : Routledge, 2004. - 1 online resource

Includes bibliographical references and index.

ISBN: 9780203347034 9780203499528 (electronic bk.)

Subjects--Topical Terms:
Export marketing--European Union countries.
Foreign trade promotion--European Union countries.
Strategic planning--European Union countries.
Export marketing.
Foreign trade promotion.
Strategic planning.

LC Class. No.: HF1416.6.E85 / S76 2004

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International strategic marketing a European perspective /

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