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Data mining cookbook modeling data for marketing, risk and customer relationship management /

Rud, Olivia Parr.

Data mining cookbook modeling data for marketing, risk and customer relationship management / [electronic resource] : Olivia Parr Rud. - New York, N.Y. : Wiley, c2001. - 1 online resource.

Includes index.

ISBN: 9780471385646 9780471437512 (electronic bk.)

Subjects--Topical Terms:
Data mining.
Marketing--Data processing.
Customer services--Data processing.

LC Class. No.: QA76.9.D343 / R83 2001

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Data mining cookbook modeling data for marketing, risk and customer relationship management /

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