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The customer differential the complete guide to implementing customer relationship management /

Nykamp, Melinda.

The customer differential the complete guide to implementing customer relationship management / [electronic resource] : Melinda Nykamp. - New York, N.Y. : AMACOM, c2001. - 1 online resource.

Includes index.

ISBN: 9780814406229 9780814425657 (electronic bk.)

Subjects--Topical Terms:
Customer relations--Management.
Data mining.

LC Class. No.: HF5415.5 / .N947 2001

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The customer differential the complete guide to implementing customer relationship management /

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