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Normal view MARC view ISBD view

Customer relationship management

Anderson, Kristin, 1962-

Customer relationship management [electronic resource] / Kristin Anderson, Carol Kerr. - New York, N.Y. : McGraw-Hill, c2002. - 1 online resource. - Briefcase books series .

Includes index.

ISBN: 9780071379540 9780071394123 (electronic bk.)

Subjects--Topical Terms:
Customer relations.

LC Class. No.: HF5415.5 / .A528 2002

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