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Normal view MARC view ISBD view

Brand failures

Haig, Matt.

Brand failures [electronic resource] / Matt Haig. - London : Kogan Page, 2003. - 1 online resource

Includes bibliographical references and index.

ISBN: 9780749439279 9780585450377 (electronic bk.)

Subjects--Topical Terms:
Branding (Marketing)
Brand loyalty.
Brand choice.

LC Class. No.: HD69.B7 / H345 2003

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