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Ads to icons how advertising succeeds in a multimedia age /

Springer, Paul.

Ads to icons how advertising succeeds in a multimedia age / [electronic resource] : Paul Springer. - London : Kogan Page, ©2007. - 1 online resource

Includes bibliographical references (p. [363]-367) and index.

ISBN: 9780749449360 9780749452117 (electronic bk.)

Subjects--Topical Terms:
Advertising--Case studies.
Advertising campaigns--Case studies.

LC Class. No.: HF5823 / .S76 2007

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Ads to icons how advertising succeeds in a multimedia age /

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