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The focus group research handbook

Edmunds, Holly.

The focus group research handbook [electronic resource] / Holly Edmunds. - Lincolnwood, Ill. : NTC Business Books, c1999. - 1 online resource.

At head of title: American Marketing Association. Includes index.

ISBN: 9780658002489 9780071394536 (electronic bk.)

Subjects--Topical Terms:
Focus groups--Handbooks, manuals, etc.

LC Class. No.: H61.28 / .E36 1999

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The focus group research handbook

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