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Marketing in publishing

Forsyth, Patrick.

Marketing in publishing [electronic resource] / Patrick Forsyth, with Robin Birn. - London : Routledge, 2002 - 1 online resource.

"A Blueprint book." Includes index.

ISBN: 9780203134863 9780203278451 (electronic bk.)

Subjects--Topical Terms:
Publishers and publishing--Great Britain.
Books--Marketing.--Great Britain

LC Class. No.: Z323 / .F58 2002

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Marketing in publishing

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