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A branded world adventures in public relations and the creation of superbrands /

Levine, Michael, 1954-

A branded world adventures in public relations and the creation of superbrands / [electronic resource] : Michael Levine. - Hoboken, N.J. : J. Wiley, c2003. - 1 online resource

Includes bibliographical references and index.

ISBN: 9780471263661 9780471432883 (electronic bk.)

Subjects--Topical Terms:
Brand name products--United States.
Public relations--United States.

LC Class. No.: HD69.B7 / L486 2003

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A branded world adventures in public relations and the creation of superbrands /

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