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The brandgym a practical workout for boosting brand and business /

Taylor, David, 1964-

The brandgym a practical workout for boosting brand and business / [electronic resource] : The brand gym : a practical workout for boosting brand and business / David Taylor. - Chichester : Wiley, c2003. - 1 online resource

Spine title: The brandgym.

Includes bibliographical references and index.

ISBN: 9780470847107 9780470856598 (electronic bk.)

Subjects--Topical Terms:
Brand name products.
Product management.

LC Class. No.: HD69.B7 / T39 2003

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The brandgym a practical workout for boosting brand and business /

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