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Campaign communication and political marketing /

Maarek, Philippe J.

Campaign communication and political marketing / Philippe J. Maarek - Chichester : Wiley-Blackwell, 2011 - 268 p. : ill.

Includes bibliographical references and indexes

ISBN: 9781444332353

Subjects--Topical Terms:
Political campaigns--United States
Communication in politics--United States
Marketing--Political aspects

Subjects--Geographic Terms:
United States--Politics and government

LC Class. No.: JK2281 / M327C

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Campaign communication and political marketing /

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