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Marketing communications : integrating online and offline, customer engagement and digital technologies /

Smith, P.R.,

Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith, Ze Zook - Eighth edition - 1 online resource.

Includes index.

ISBN: 9781398611726 (electronic bk.) 9781398611733 9781398611719

Subjects--Topical Terms:
Communication in marketing

LC Class. No.: HF5415.123 / S647M 2024

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Marketing communications : integrating online and offline, customer engagement and digital technologies /

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