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Designing brand identity : a comprehensive guide to the world of brands and branding /

Wheeler, Alina,

Designing brand identity : a comprehensive guide to the world of brands and branding / Alina Wheeler, Rob Meyerson. - Sixth edition. - Hoboken, N.J.: Wiley, c2024 - 332 pages : colour illustrations

Includes bibliographical references and index

ISBN: 9781119984818

Subjects--Topical Terms:
Brand name products
Branding (Marketing)
Trademarks--Design
Advertising--Brand name products

LC Class. No.: HD69.B7 / W433D 2024

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Designing brand identity : a comprehensive guide to the world of brands and branding /

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