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Global political marketing /

Global political marketing / edited by Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd. - London ; New York : Routledge, 2010. - xvi, 301 p. : ill. - Routledge research in political communication ; 3 .

Includes bibliographical references and index.

ISBN: 9780415427227

Subjects--Topical Terms:
Public relations and politics
Communication in politics
Marketing--Political aspects.
Campaign management
Political campaigns

LC Class. No.: JF2112.P8 / G562

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Global political marketing /

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