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Breakthrough nonprofit branding : seven principles for powering extraordinary results /

Breakthrough nonprofit branding : seven principles for powering extraordinary results / Jocelyne S. Daw ... [et al.] - Hoboken, NJ : Wiley, 2011. - xix, 316 p. : ill. - The AFP/Wiley fund development series ; 188 .

Includes bibliographical references and index.

ISBN: 9780470286913

Subjects--Topical Terms:
Nonprofit organizations.
Branding (Marketing)
Advertising

LC Class. No.: HD62.6 / B732

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Breakthrough nonprofit branding : seven principles for powering extraordinary results /

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