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What is branding? /

Healey, Matthew

What is branding? / Matthew Healey - Singapore : RotoVision, 2010 - 256 p. : col. ill. - Essential design handbooks .

Includes bibliographical references and index

ISBN: 9782888931355

Subjects--Topical Terms:
Brand name products
Branding (Marketing)
Product management

LC Class. No.: HD69.B7 / H424W 2010

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